Mode 1 is all about sustaining a leadership position and gaining market share in existing product or service offerings. It revolves around strengthening the existing core, be it through forging expansion into new markets or by digging further into existing markets. And this necessitates a sharp focus on the most powerful differentiators today. The emergence of new technologies does not necessarily mean that existing products or services are losing relevance, but implies adoption of and adapting to new technologies to make them even more relevant.